Venmo & Small Business
Oversaw a fast-turnaround production for Venmo, highlighting small businesses that accept Venmo in celebration of Small Business Month. In just three weeks, we created short-form video content showcasing each business owner’s story and how Venmo supports their operations. Compared to the first season, total engagements grew by 74%, and the engagement rate nearly doubled.
Strategy and Execution
Content Development: Identified three small businesses with compelling stories that accept Venmo and crafted stories that highlighted each owner's journey and Venmo's role in their success.
Talent Contracting: Contracted a host to present the videos, ensuring the right fit for the project’s tone and objectives.
On-Location Production: Managed and entertained the client on location to maintain a positive and productive atmosphere.
Client Management: Led client interactions, managing feedback and reviews to ensure alignment with Venmo’s vision.
The Work
Results
Delivered three high-quality, engaging videos within a one-month timeline, driving a 74% increase in total engagements compared to Season 1.
Highlighted the impact of Venmo on small businesses, giving owners a larger platform to promote their brand while nearly doubling the average engagement rate (5.2% vs. 2.9% in S1).
Generated positive engagement from the Venmo community and local fans, reinforcing Venmo’s role in supporting small businesses.