Google Global Social
Managed the organic social presence for Google Pixel and Made by Google, encompassing Google’s suite of tech products. This included overseeing organic posting for 10+ global channels and spearheading numerous product launches and campaigns.
Strategy and Execution
Global Channel Management: Oversaw content strategy and daily channel management across the 10+ global channels for Made by Google, Google Pixel, Fitbit and Nest, ensuring consistency and alignment with brand guidelines.
Product Launches and Campaigns: Spearheaded the creation of social toolkits for multiple product launches and live keynote events, leveraging organic content to maximize reach and engagement.
Content Planning and Creation: Developed and executed content plans that showcased product features, UGC, and relevant cultural moments tailored to each platform’s audience.
The Work
Results
Increased engagement and follower growth across all managed channels; Growing the Made By Google Instagram to over 1M followers.
Successfully launched numerous products with high visibility, driving earned conversation and positive sentiment.
Enhanced brand loyalty and community interaction through consistent and engaging content.