Venmo Creator Network

Led the development of a creator network for the Venmo TikTok channel, growing it to over 1 million followers in 2024 and surpassing engagement benchmarks by 19%. Managed creator identification, contracting, and content workflow while collaborating with top creators like Alix Earle, Kat Stickler, Brett Neustrom, and Wishbone Kitchen.

Strategy and Execution

Creator Identification and Contracting: Identified and negotiated contracts with creators whose personality and content aligned with the Venmo tone of voice.

Concept Development: Collaborated with creators to develop engaging content ideas that highlighted Venmo’s features while remaining true to the platform and the creator’s unique style.

Content Workflow Management: Streamlined the process from ideation to publication, ensuring consistent and timely content delivery to stay relevant to platform trends.

The Work

Results

  • Grew the Venmo TikTok Channel to over 1 million followers.

  • Exceeded benchmark engagement rates by 19%.

  • Built strong relationships with creators, leading to ongoing partnerships.

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