VeeCon Brand Activations
Creative produced and directed on-site content for Sabra, Invisalign, and Cheetos at VeeCon, resulting in over 2.8 billion impressions for the event. Managed talent handling and collaborated with an editor/cameraman to shoot, edit, and deliver final videos, capturing authentic moments between creators and attendees.
Strategy and Execution
Content Development: Concepted and executed man-on-the-street style video content for VeeCon brand sponsors, including Sabra, Invisalign, and Cheetos.
Talent Handling: Managed on-site talent logistics, ensuring seamless coordination and a smooth experience for creators.
On-Location Production: Oversaw production on the ground, directing shoots and collaborating with an editor/cameraman to capture high-quality content.
Post-Production & Delivery: Worked closely with the editor to refine and deliver polished videos to clients after the event, ensuring alignment with brand messaging.
The Work
Results
Produced 10+ high-quality, engaging videos for Sabra, Invisalign, and Cheetos over two days at VeeCon.
Videos were shared across brand and creator social pages, driving increased engagement and visibility for sponsors and over 2.8B impressions for the event.